Tudder

Speaking of matchmaking apps, we are not alone.

We frail humans have Tinder.  Tinder, for those unfamiliar, is a mobile dating/hook-up app.

First launched in 2012, Tinder is a smartphone platform where users can share and view photos, a limited bio, and location criteria. While browsing profiles, a user swipes right if they like a profile.  A left swipe means they are not interested.  The app employs a “double opt-in” strategy, where users are notified only when they have received a right swipe from a user they have also selected (indicating a possible match).

Some estimates presently tally 57 million Tinder users worldwide.

Now, enter cattle stage left (or right if that’s the direction you choose to swipe).

According to an article I found at Reuters.com, a livestock version of the dating app has been launched for cattle.  The app is called “Tudder.”  Tudder is a merging of “tinder” and “udder.”

Obviously, farmers are ultimately making the matches here. 

In this case, a right swipe sends users to the SellMyLivestock website where matches between farmers and cattle are made.

I will admit, this is pretty clever.  But I am becoming increasingly nervous about the next matchmaking app that might be launched.

—Mitchell Hegman