Product placement in movies and television programs has been going on for some time and is generally not so overt as to battle you. This is not the case of a “reality” program Desiree and I have been binge-watching. The program, Season 6 of “Love is Blind,” was filmed in the Dominican Republic and at various locations in Charlotte, North Carolina.
Location matters because the product is stridently
conspicuous at virtually every location. The product in this case is gold
stemless wine glasses. They turn up at every location and in nearly every
scene.
“What is the deal with the gold glasses?” I asked
Desiree after watching a couple of episodes. By the fifth or sixth episode, I
found spotting the wine glasses as interesting as the program storylines.
Apparently, I am not alone in getting distracted by
the glasses. When I googled a question about them, I found this: “The answer
isn't as complex as you might think: The show's creator, Chris Coelen, noted
that the gold wine glasses simply serve as a visual reminder to viewers that
they're watching Love Is Blind, and they help the show stand out from other
series.
—Mitchell Hegman
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